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Ryan Quinn
Head of Product
March 19, 2025
5 min read
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Turning Missed Dental Phone Calls Into Profit

Learn how one practice booked 244 additional appointments valued at over $204,000 by upgrading their processes and monitoring results. Out of every 100 new patients who call a dental practice, only 68% of those calls are answered. Of the answered calls, only 42% result in appointments.
Effective training is the foundation.
The 5-Star Telephone Training ensures your team knows how to handle calls with professionalism, convert leads into appointments, and build lasting relationships with patients.
Technology maximizes efficiency.
Peerlogic provides the data you need to track missed opportunities and optimize performance, making sure your team is always improving.
Tracking improves results.
With real-time call tracking, you can adjust your strategies in the moment to improve conversion rates and patient satisfaction.

This means that your practice could be losing 71 potential new patients for every 100 calls received.

For small and medium-sized dental practices, the loss of potential revenue can be devastating. 

Attracting and converting new patients requires an understanding of the patient experience. Your front desk team is the first impression your practice makes on potential patients, and how they handle calls can significantly impact your growth.

That’s why training your team and tracking your results with the right technology are crucial steps to improving your front desk performance. 

Learn how the combined power of Scheduling Institute’s 5-Star Telephone Training and Peerlogic’s AI-powered call tracking technology can help you turn those missed calls into booked appointments and revenue.

The Challenge: Missed Calls, Missed Revenue

Whether it’s a busy front desk, insufficient training, or poor call handling, missed calls are missed revenue. 

With 68% of calls unanswered and only 42% of answered calls resulting in appointments, practices are leaving potential new patients on the table. 

That’s 71 potential new patients lost for every 100 calls made.

The Impact on Your Practice:

  • Missed Calls = Missed Opportunities

    • Every unanswered call represents a missed opportunity to convert a potential patient.

    • Unconverted leads can cause your practice to lose revenue and clients over time.

How do you solve this problem? 

The answer lies in improving your team's ability to handle calls and implementing the right tracking system to measure success. Without proper training and the right technology, your practice will continue to miss out on valuable opportunities.

The Solution: Training + Technology = Maximum Impact

To improve your front desk’s performance, you need both effective training and the right technology. Here’s how Scheduling Institute and Peerlogic work together to optimize your call handling process.

1. Scheduling Institute’s 5-Star Telephone Training

The first step to improving your front desk performance is training your team to handle calls with confidence.

Scheduling Institute’s 5-Star Telephone Training program focuses on the core skills that help convert phone calls into appointments:

  • Effective Communication: Training your front desk team to manage objections, build rapport, and engage patients during every call.

  • Scheduling Techniques: Teaching your team how to confidently schedule appointments, ensuring that each call is a valuable interaction.

  • Role-Playing & Real-World Scenarios: Empowering your team to handle real-life situations and overcome call challenges.

By improving how your front desk team interacts with patients, you can expect to see 30-40% increase in new patient appointments in the first 90 days.

 It’s not just about answering the phone—it’s about making every interaction count.

2. Peerlogic’s AI-Powered Call Analytics

Training is important, but it’s not enough on its own. To truly optimize your front desk performance, you need to track and analyze the results. That’s where Peerlogic’s AI-powered call tracking comes in.

Peerlogic’s platform gives you:

  • Real-Time Call Tracking: Monitor answered and missed calls, so you never miss an opportunity to follow up on a potential patient.

  • AI-Driven Analytics: Understand call patterns and peak times, enabling you to optimize staffing during high-demand periods.

  • Performance Monitoring: Continuously track call conversion rates and adjust strategies to improve overall patient engagement and appointment bookings.

With Peerlogic providing detailed data on call handling, you can make data-driven decisions to improve efficiency, reduce missed calls, and increase your overall patient conversions.

Real Results: Combining Training with Technology

A dental practice that implemented both Scheduling Institute’s training and Peerlogic’s technology saw dramatic improvements in their performance:

Conversion Rate Improvement: Increased
35% to 65%
Total Appointments Scheduled
244
Total Scheduled Appointment Value
$204,687
Average Improvement Rate Across Practices
71.15%

These impressive results were achieved by combining the human touch of effective training with Peerlogic’s real-time call tracking. When your front desk team is trained to engage with patients effectively and you have the technology to track and optimize call handling, the results are powerful.

Key Takeaways

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Stop Letting Missed Calls Cost You

Missed calls don’t have to mean missed revenue. 

By training your team and tracking your performance with Peerlogic, your practice can increase conversion rates, improve patient retention, and generate more revenue from the calls you’re already receiving.

The combination of Scheduling Institute’s 5-Star Telephone Training and Peerlogic’s AI-powered call analytics gives your practice the tools it needs to optimize call handling and drive growth. Don’t let missed opportunities cost you—take control of your front desk performance and watch your practice thrive.

Maximize Your Practice’s Potential

If you’re ready to turn your front desk into a high-performing team and improve your practice’s new patient acquisition, let’s chat.

Together, we can help you unlock hidden revenue and ensure every patient call is a potential opportunity.:

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October 13, 2025
2 min read
Best Practices for Setting Up Appointment Types with Conversational AI for Dentist

Why Appointment Types Matter

The average dental office loses thousands of dollars a month in inefficiencies tied to poor scheduling: patients booking the wrong visit, missed calls, or confusion between cleanings and exams.

Your dental office phone system and online scheduling tools should work together to make the process clear, simple, and accurate. That means defining your Aimee Bookable Appointment Types strategically and using data to fine-tune them over time.

AI Bookable Appointment Types

Our customizable AI, Aimee supports a full range of appointment types to fit nearly every workflow in a modern practice.

General & Consultation

  • Bridge
  • Bridge Consultation
  • Consultation
  • Cosmetic Consultation
  • Crown
  • Crown Consultation
  • Denture
  • Denture Consultation
  • Emergency

Existing Patients

  • Existing Patient Cleaning
  • Existing Patient Cleaning and Exam
  • Existing Patient Exam
  • Existing Pediatric Patient Cleaning
  • Existing Pediatric Patient Cleaning and Exam
  • Existing Pediatric Patient Exam

Procedures

  • Extraction
  • Extraction Consultation
  • Filling
  • Filling Consultation
  • Fluoride Treatment
  • Implant
  • Implant Consultation
  • Invisalign Consultation

New Patients

  • New Patient Cleaning
  • New Patient Cleaning and Exam
  • New Patient Exam
  • New Pediatric Patient Cleaning
  • New Pediatric Patient Cleaning and Exam
  • New Pediatric Patient Exam

Specialty & Advanced Care

  • Orthodontic Consultation
  • Periodontal Consultation
  • Periodontal Maintenance
  • Prosthodontist Consultation
  • Root Canal Consultation
  • Scaling and Root Planing
  • TMJ/TMD Consultation
  • Veneer
  • Veneer Consultation
  • Whitening

Each of these can be customized to match your practice’s workflow and managed directly through your workspace.

1. Start with Data

Before adjusting your booking options, use dental analytics and call tracking for dentists to identify where things break down:

  • Which appointment types are most frequently booked incorrectly?
  • Which calls are missed entirely?
  • How often are new patients calling about cleanings instead of exams?

The data from your dental phone system and dental call tracking platform provides the roadmap for smarter scheduling.

2. Align Appointment Types with Your Day

Your setup should reflect the reality of your care process.


If a consultation is always required before a treatment, don’t let patients skip ahead online.

Action steps:

  • Only make the consultation bookable online.
  • Let your front office schedule follow-up treatments internally.
  • Review dental analytics monthly to confirm the flow is working.

This simple change reduces cancellations, wasted chair time, and frustrated patients.

3.  New vs. Existing Patients

Mixing new and existing patients in the same time blocks leads to chaos.

Do this instead:

  • Create separate appointment types for new patient exams.
  • Add clear naming conventions: “New Patient Exam (First Visit Only).”
  • Configure your dental office phone system or AI assistant to recognize new patient calls and route them appropriately.

Your call tracking for dentists reports will confirm whether patients are being routed to the right visit the first time.

4. Simplify the Experience

Patients don’t speak in dental codes, they speak in symptoms. Conversational AI bridges that gap by interpreting natural language like “I chipped my tooth” or “I need a cleaning” and booking the correct appointment automatically.

Try this:

  • Review dental call tracking transcripts to see how patients actually describe their needs.
  • Update your appointment names to use patient-friendly language (e.g., “Tooth Pain / Emergency Visit”).
  • Use your dental phone system to provide short explanations (“Includes X-rays and exam”).

When in doubt, keep it simple and clear.

5. What about Multi-Step Treatments?

For treatments like implants, crowns, or orthodontics, don’t let patients self-book every step.

Best practice:

  • Only make the first appointment (consultation) public.
  • Have your team schedule follow-ups.
  • Track reschedules using dental analytics to measure workflow efficiency.

The goal is to give patients flexibility without losing operational control.

6. Consistent Labeling

Appointment confusion often comes from duplicate or unclear naming conventions.

Actionable steps:

  • Limit each treatment to one appointment type.
  • Use clear, specific names (“Filling Consultation” vs. “Consultation”).
  • Mirror those labels in your dental office phone system menus, AI chat, and web booking.

Unified language builds trust and prevents errors.

7. Continuous Improvement

Scheduling optimization isn’t a one-time task, it’s ongoing.

Set a review cadence:

  • Monthly: Check dental analytics for appointment types with high reschedules or no-shows.
  • Quarterly: Review call tracking for dentists insights to see where confusion persists.
  • Annually: Audit your dental office phone system setup to align with new treatments or team changes.

Even minor refinements can create measurable gains in patient satisfaction and booked revenue.

8. The Right Balance

Technology doesn’t replace your front office team, it supports them.

Use conversational AI to automate repetitive scheduling tasks and recover missed calls, while your staff focuses on relationship-building.


With dental analytics, your leaders gain a clearer view of call volume, conversion rates, and appointment flow trends.


And with an integrated dental phone system, every call, text, and appointment connects into one streamlined experience.

Building a Smarter Scheduling Ecosystem for Your Office

Modern practices that thrive are the ones that merge insight with empathy.
By uniting conversational AI, dental analytics, and dental call tracking, you’ll:

Reduce scheduling errors and double bookings
Give patients more clarity and confidence when booking
Free up front office time for high-value work
Build visibility into your phone and appointment data

Your dental office phone system isn’t just a communication tool; it’s a growth engine when used strategically.

Veterinary Technology
September 25, 2025
2 min read
Why Call Summaries Are a Vet Practice’s Secret Weapon
Silver Martinez
Account Executive
Read More

But here’s the challenge: when communication isn’t tracked or organized, important details get lost. Notes on sticky pads vanish, voicemails pile up, and multiple team members might respond to the same client without realizing it. Small gaps quickly snowball into scheduling errors, frustrated clients, and even liability concerns.

That’s where call summaries with integrated timestamps come in. By automatically capturing and organizing calls, your practice gets the clarity it needs to stay ahead of the chaos—and focus more on patient care.

Organized Data = Less Chaos

Every client interaction tells a story. But when that story is scattered across voicemails, sticky notes, and siloed inboxes, your team is left piecing together the details like a jigsaw puzzle.

Call summaries eliminate that scramble. Every call is transcribed, timestamped, and summarized in one place. Instead of replaying voicemails or asking “did anyone call Mrs. Rodriguez back about Max’s medication refill?”, your team has a single source of truth.

What this looks like in practice:

  • The front desk takes a call about a pet needing a same-day appointment.

  • The doctor sees the summary and knows exactly when the client called, what was discussed, and how urgent it is.

  • When the next shift comes on, they don’t miss a beat—everything is documented.

The result? Fewer silos, smoother handoffs, and less “he said, she said” confusion

Timestamps Protect Your Team

Let’s be honest: misunderstandings happen. Maybe a pet owner insists they were quoted a different price. Maybe they say they were promised a callback that never came. Without records, your staff is left vulnerable.

Timestamps remove that gray area. You can see exactly what was said, when, and by whom. That’s not just helpful for customer service, it’s protection. Clear records reduce liability, protect your staff from unfair blame, and give your team confidence when handling tough conversations.

For example, one veterinary practice we worked with used timestamped call summaries to resolve a billing dispute. The client claimed they were never informed about a cancellation fee. Reviewing the call summary showed that the policy was explained clearly, twice. That practice avoided writing off hundreds of dollars—and protected their reputation by handling the situation transparently.

Save Time While Knowing More

Time is the most precious resource in any veterinary practice. Your staff doesn’t have hours to dig through voicemails or chase down who last spoke with a client. Call summaries cut that process down to minutes.

Instead of replaying a five-minute voicemail, your team reads a clean, AI-generated summary with key points pulled out. Need to know if the client confirmed their appointment time? It’s right there. Wondering if a medication refill request was logged? No guesswork required.

This doesn’t just save time, it also preserves mental bandwidth. When your front desk team doesn’t have to juggle fragmented information, they can focus on creating a better client experience. And because everything is documented, you’re not sacrificing detail for speed—you’re gaining both.

Best Practices for Using Call Summaries in Veterinary Practices

Call summaries are only as powerful as the way you use them. Here are four best practices to get the most out of this tool:

  1. Respond Quickly
    Treat call summaries as a triage system. Prioritize urgent requests, like a sick pet needing same-day care, while scheduling less urgent needs, like vaccine appointments, later in the week.

  2. Stay Less Siloed
    Make summaries accessible across the team. Don’t let critical information live only with the person who answered the phone. The more open the data, the smoother your operations.

  3. Fire Clients (When Needed)
    Sometimes summaries highlight tough truths: repeat no-shows, abusive language, or chronic unpaid bills. Patterns matter. Clear documentation can help you make the decision to part ways with clients who drain resources and morale—freeing your team to focus on the clients who value your care.

  4. Review for Trends
    Over time, summaries provide powerful insights. Are multiple clients calling about long hold times? That’s a signal to staff differently. Are missed medication refill requests spiking? That’s a process gap to fix. Organized call data reveals the patterns behind everyday stressors.

The Bigger Picture: Communication That Scales

Veterinary medicine is a relationship-driven business. Clients trust you with their pets, and they expect clear, consistent communication in return. But as practices grow, maintaining that clarity becomes harder.

Automated call summaries with timestamps bridge that gap. They:

  • Keep communication consistent across multiple staff and shifts.

  • Reduce stress and liability by documenting every call.

  • Save time by making information instantly accessible.

  • Turn everyday conversations into structured, organized data.

And the payoff is huge. Practices that adopt integrated communication tools report saving up to 10 hours of staff time per week (American Animal Hospital Association, 2022), while also improving client satisfaction scores.

Call summaries with timestamps aren’t just about making your front desk’s life easier. They’re about protecting your practice, empowering your staff, and giving your clients the best possible experience.

In an industry where every minute matters, this is one tool that helps you save time while knowing more. And in the long run, that means less stress for your team, happier clients, and more focus on what truly matters: caring for pets.

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September 26, 2025
2 min read
The Best Call You Can Make: Meeting Patients Where They Are
Paul Chadwick
Enterprise Account Executive
Read More

The Shift in Patient Expectations

Think about how you communicate with your own doctor, hair stylist, or even your favorite restaurant:

  • You don’t always want to call.
  • You expect quick responses when you text or chat.
  • You’d rather not repeat yourself across channels.

Patients want the same from their dental or veterinary office. The practices that win are the ones that mirror consumer behavior, not fight it.

How AI Bridges the Gap

AI makes it possible to scale this kind of flexibility without overwhelming your staff. Instead of juggling multiple systems, AI acts as the connective tissue:

  • Voice + Text + Web Chat Coverage
    AI can pick up when the front desk is busy, recover missed calls, and reply by text or chat—whatever the patient prefers.

  • 24/7 Responsiveness
    Patients don’t wait until Monday morning to book appointments. AI ensures your practice is “always on,” capturing leads, answering FAQs, and booking visits day or night.

  • Seamless Integration
    Every interaction—whether voice, chat, or text—flows into your practice management system. Staff don’t waste time re-entering information.

The result? Patients feel heard on their terms. Staff feel supported instead of stretched. Leadership sees real ROI in recovered calls and scheduled appointments.

Why Meeting Patients Where They Are = Growth

Practices that only rely on phones end up with frustrated patients and wasted marketing spend. Practices that meet patients where they are see:

  • Higher appointment conversion rates
  • Increased patient satisfaction and loyalty
  • More efficient use of staff time
  • Measurable revenue growth from recovered calls

The Takeaway

AI isn’t just a call recovery tool—it’s the strategy that helps you meet patients where they are. Voice, text, chat: it doesn’t matter how they reach out. What matters is that they feel heard, answered, and cared for immediately.

Because at the end of the day, the best call you can make is the one your patient actually wants to have.

Aimee
Dental Technology
Veterinary Technology
Business Management
healthcareAI